We’re looking for a User Acquisition Manager to join us! 

Futureplay is a nine-year-old Finnish mobile game studio located in Helsinki, part of the Plarium family for about 3 years now, working closely together.

We're now on the lookout for a stellar UA Manager to join our team and help take our marketing to the next level. We don’t stand on ceremony at Futureplay, and we don’t like limiting ourselves to rigid job titles, but if you’re an experienced UA professional looking for an exciting new challenge, then this job is for you. We are still looking to scale our flagship game Merge Gardens.

You are an expert at scaling a successful game to new heights. You are not scared of managing 6 or 7-digit monthly budgets. You will drive user growth, manage relationships with partners, implement & optimize campaigns and maximize ROAS. You can take a higher-level view at the activity and plan your strategy for the next few months. Together with business intelligence, you’ll also analyze and interpret data to create meaningful actionable insights that support the larger marketing strategy of the product. You have the ability to think big and outside the box, to experiment, investigate and innovate on every aspect of performance marketing.

Responsibilities:

• Operate the entire user acquisition funnel for our main game, Merge Gardens, together with the rest of the UA team, in close collaboration with marketing, game, business intelligence, legal and finance teams
• Plan and manage campaigns in a variety of channels including social media, ad networks, platforms and DSPs. Experience with TikTok and DSPs at scale is a plus.
• Together with the team, analyze new channels & new opportunities and apply best performance marketing practices throughout the funnel
• Be a team player, work and share knowledge to help each other grow. You know how to co-manage a network with a teammate.
• Analyze the incoming data in real-time to direct budgets where they are most profitable and regularly report on campaign performance to other stakeholders in the company
• Brainstorm and experiment with different creative hypothesis to generate meaningful insights into audience behavior and help differentiate the games from their competitors
• Manage and cultivate relationships with external partners
• Be curious about AI and how AI tools can help us in our everyday work

Requirements:

• At least 3 years experience running high budget performance marketing campaigns, especially for mobile games or apps
• Profound understanding of the technological side of UA and marketing, for example ad serving, attribution logic, SKAN
• A broad interest in marketing and advertising, also outside the mobile games industry
• Previous experience in, or understanding what it takes to work in a low hierarchy environment and the ability to independently manage your tasks and responsibilities are a must
• Having an agile mindset and love for experimentation are needed
• Exceptional communication, analytical and teamwork skills combined with the ability to provide and receive candid feedback
• Growth mindset: If you’re not already familiar with something, you’re more than happy to learn
• Last but certainly not least: you’re a people person who gets along with colleagues

We offer: 

• True ownership and responsibility
• Competitive salary and benefits, flexible working hours
• Great, caring community working in an agile environment 
• Strong focus on employee wellbeing
• Space to grow and learn
• Low hierarchy and support in learning to navigate within it
• A hybrid work model with main office in Helsinki, one of the most relevant game development capitals in Europe
• Remote work in EU timezone possible
• Possibility to work from our parent company office, Plarium, in Herzliya, Israel

How to apply

Please apply through our Career site by sending us your cover letter and CV. Please note that we may start discussions with the most suitable candidates during the application period, and the position will be filled as soon as we find a match.

Interview

During the interview process, you’ll meet your possible future team, team lead, HR and co-workers from other competencies. You’ll also have an individual test assignment during the process.

About Futureplay

Futureplay was founded in 2015 by a team of five Finnish game industry veterans who shared a vision to transform the way mobile games are played around the world. In the short years since we have released seven titles that have been played by over 150 million people worldwide and expanded our team to around 70 people.

At Futureplay, we are committed to creating an inclusive working environment and providing the same opportunities for everyone. We value people with diverse backgrounds, experiences and ideas, so even if you feel like you don't meet all the requirements listed here but feel that you have the potential, we encourage you to apply! We carefully review each and every application and would really love to hear from you!

We have a focus on creating beautifully designed, easy-to-pick-up-and-play mobile games, and our portfolio includes successful games like Merge Garden, Idle Farming Empire & Battlelands Royale. By being part of Plarium, we are succeeding in even greater things together.