Are you our future team mate? Elisa's international business domain is looking for a data-driven Marketing Automation Specialistto join our team!

Job description

The key responsibility in this role is shortly put ensuring that we can accomplish our pipeline goals, create market demand and drive customer growth by developing the behind-the-scenes capabilities to support the integrated cross-channel performance campaigns. Your main tasks include building, executing and optimizing innovative and effective email automation campaigns with a focus on lead nurturing, buyer personas and customer journeys. You identify, measure, analyze and report digital marketing KPIs by channel with analysis against goals, as well as utilize the CRM database and analytics platform (Google Analytics) to understand, analyze and optimize customer lifetime value. Managing the customer flow from various channels (including SEO/SEM, email, social media, display, remarketing etc.) and striving to improve the customer journey through new data points and emerging technologies is a central part of the job. It is your responsibility to define and report the success of the marketing campaigns.

You will not be working alone: you partner closely with Sales/Marketing teams in Elisa's international subsidiaries to establish and continually improve prospective and current customer marketing campaign implementation. You also work closely with various other teams such as Product Development to ensure timely and effective implementation of all promotional activity, and you will work side by side with internal support resources to analyze the insights for marketing together. Last but not least you need, of course, to communicate your findings to relevant departments and teams within the organization.

You may work from Helsinki or any other location in Finland - in Elisa we have for a long time already worked wherever and whenever each one finds that they best get stuff done.

Why join us?

As you can see, you will be given a large portion of responsibility, but equal amounts of freedom and trust. You are surrounded by 5000 friendly elisians, who never hesitate to come to your assistance. Elisa has been ranked as one of Finland's top employers for many years, for many reasons: huge amounts of flexibility, a friendly and supportive working environment, great leadership that we are truly proud of, a continuous curiosity and strong strive to develop, as well as a fundamental invitation to come as you are. We understand and honor the fact that each elisian comes with families, hobbies, problems, backgrounds and lives of their own. Read more about Elisa and the elisians here.

Who are we looking for?

Below we have listed some skills and abilities that an ideal candidate would have in order to love the job, do the job well and grow in the job. We understand that no human being can or should match all the criteria, but we ask of you first and foremost to have the willingness and hunger to always learn. We appreciate if you have some of the following:

• Comprehensive understanding of inbound methodology
• 3-4+ years of experience multichannel digital marketing with a focus on demand generation, CRM, market research, business analysis, and/or database marketing
• Experience with customer journey mapping and campaign/marketing automation services
• Proficient use of Hubspot, Salesforce Marketing Cloud, Pardot, Marketo or similar tool
• Proficient knowledge and experience using tools and technologies used for site management (i.e. CMS, Wordpress or similar platforms)
• Very high functional use of Excel, Google Analytics, and major digital marketing platforms
• Strong analytical and quantitative skills along with data-driven decision-making skills
• Strong ability to multi-task and adapt to changing priorities in a fast-paced, dynamic environment
• Strong project management and interpersonal skills
• Ability to partner well cross-functionally and build strong relationships with a collaborative working style
• Strong drive towards innovation and continuous improvement
• User experience design skills and basic graphic design skills are a huge plus
• BA/BS degree or equivalent work experience
• Excellent communication skills in English, Finnish language skills are an advantage

Interested?Leave your contact information and application through the link below as soon as possible! For any questions about the job or Elisa as a workplace in general, don't hesitate to reach out to Tanja: +358 504801963 or tanja.rauniaho-mitchell(a)elisa.fi. We look forward to getting to know you better!